Mike and Michelle promise that by allowing yourself to examine with us The Chummy Effect, you will be able to...

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• Recognize the often-invisible experiences that make people feel wanted—or unwanted.

• Understand why loyalty and belonging grow through repeated patterns rather than isolated grand gestures.

• Identify the seven common threads present in people, teams, organizations, products, and experiences with strong gravitational pull.

• Notice how distraction, ego, carelessness, performance, and purely transactional thinking weaken connection.

• Practice small, concrete actions that improve the experience of customers, coworkers, students, members, guests, friends, and family.

• Separate a person’s value from unlimited access to time, energy, or attention.

• Create experiences that continue after the immediate moment has ended.